Easy access to your website data can improve your marketing ROI

Posted by Sharon Finnerty on March 06, 2017

With today’s consumers expecting the information and offers they want – when and where they want them – today’s marketers need customer information at their fingertips. To keep your marketing programs responsive, it’s increasingly important to know what your web visitors are doing on your website. Unfortunately, due to the complex and time-intensive world of “tag management,” a request to your IT department to provide website data that’s not already “tagged” could take weeks. You might hear explanations about things like “javascript,” “tracking pixels” and “web beacons” that take time to implement. But the more time passes, the more you lose opportunities to optimize your marketing messages and increase your ROI.

In an ideal world, you’d be able to eliminate this tax on your IT department and get directly at the data you want. You’d be able to dynamically extract site data and use it immediately, not in the next two weeks. If you wanted to look at shopping cart data from new angles, for example, you’d be able to use this data to enhance your marketing emails before it became stale and outdated.

From the beginning, it has been 4Cite’s mission to make it easy for marketers to leverage customer data when the timing is right.  To this end, we developed OneTag: six lines of code that your IT department simply pastes into your website.  That’s it.  They don’t have to configure it, or manage it, or do anything else with it.  Once those six lines of code are in place, 4Cite captures everything happening on your site and lets you access this information when you want it.  It's the easiest DMP you'll ever use – you just paste in the code and it sucks up the information, sorts it out, and makes it useful to you.

Beyond this, 4Cite monitors the data across time, browsers and devices to eliminate many of the data quality problems that arise when retailers internally manage their website tags.  Instead of realizing there’s a problem when your marketing campaign isn’t performing to expectations, 4Cite monitors the data as it’s collected and heads off issues before they impact your campaign.

Not convinced?  You can try our tag on your site to gain valuable information about your website traffic for thirty days free of charge.  Once you experience the ways OneTag can radically improve the flexibility of your marketing programs to increase ROI, you won’t want to go back. Contact us to find out how to get started!

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