Innovating with an eye on business goals is the mark of a successful entrepreneur. CIO Look recognizes innovative entrepreneurs who make an impact in their field, and Jim Finnerty is a pacesetter when it comes to marketing automation platforms. He is the Chief Operating Officer and a founding...
Today’s Amazon is sometimes blamed for the demise of multiple retailers. So, it’s interesting that the company has offered to pay $13.7 billion for Whole Foods Market and its brick-and-mortar footprint of more than 460 stores.
How smooth is your customer’s journey with your brand? That largely depends on how well you can recognize each customer across multiple devices and email addresses.
Why does website visitor identification matter?
Interacting with your customers as individuals is more important than ever. When marketing to digitally savvy consumers, you need to reach them wherever they are with on-time, relevant, custom experiences.
With today’s consumers expecting the information and offers they want – when and where they want them – today’s marketers need customer information at their fingertips. To keep your marketing programs responsive, it’s increasingly important to know what your web visitors are doing on your...
