Jim Finnerty: Delivering Marketing Automation Platforms

Posted by Wendy Troncone on June 19, 2019

Innovating with an eye on business goals is the mark of a successful entrepreneur. CIO Look recognizes innovative entrepreneurs who make an impact in their field, and Jim Finnerty is a pacesetter when it comes to marketing automation platforms. He is the Chief Operating Officer and a founding...

CEO Bob Gaito in Chain Store Age: Amazon’s Biggest Bite Yet In-Store Shopper Data

Posted by Wendy Troncone on July 06, 2017

Today’s Amazon is sometimes blamed for the demise of multiple retailers. So, it’s interesting that the company has offered to pay $13.7 billion for Whole Foods Market and its brick-and-mortar footprint of more than 460 stores. 

How well do you recognize your customers across multiple devices and email addresses?

Posted by Sharon Finnerty on June 02, 2017

How smooth is your customer’s journey with your brand? That largely depends on how well you can recognize each customer across multiple devices and email addresses.

Identify more website visitors with 4Cite

Posted by maadmin on April 03, 2017

Why does website visitor identification matter?

Interacting with your customers as individuals is more important than ever. When marketing to digitally savvy consumers, you need to reach them wherever they are with on-time, relevant, custom experiences. 

Easy access to your website data can improve your marketing ROI

Posted by Sharon Finnerty on March 06, 2017

With today’s consumers expecting the information and offers they want – when and where they want them – today’s marketers need customer information at their fingertips. To keep your marketing programs responsive, it’s increasingly important to know what your web visitors are doing on your...