Innovating with an eye on business goals is the mark of a successful entrepreneur. CIO Look recognizes innovative entrepreneurs who make an impact in their field, and Jim Finnerty is a pacesetter when it comes to marketing automation platforms. He is the Chief Operating Officer and a founding...
Putting aside any debate about whether governments should legislate consumer privacy, the more pressing question is this: Will a government enforce legislation that unintentionally creates a duopoly? Unfortunately, with the GDPR, the answer seems to be yes.
4Cite in Direct Marketing Magazine Retail is rapidly changing – we see it all around us. Amazon is venturing into brick and mortar stores. Big boxes are wading deeper into e-commerce. Online retailers are mailing print catalogs. It seems like everywhere, brands are rethinking their business...
Bob Gaito, CEO at 4Cite Marketing
On Marketing Technology
MTS:
Tell us about your role and how you got here? (What inspired you to be a part of a Marketing Automation company?)
I am one of the company’s co-founders and have served as CEO since its...
Internet Retailer opinion piece by Bob Gaito
How merging in store and online shopping data, as Amazon will be able to do after buying Whole Foods, will drive sales and change the way we shop forever.
Amazon is known for its commitment to providing an exceptional customer experience. People who...
Today’s Amazon is sometimes blamed for the demise of multiple retailers. So, it’s interesting that the company has offered to pay $13.7 billion for Whole Foods Market and its brick-and-mortar footprint of more than 460 stores.
