Innovating with an eye on business goals is the mark of a successful entrepreneur. CIO Look recognizes innovative entrepreneurs who make an impact in their field, and Jim Finnerty is a pacesetter when it comes to marketing automation platforms. He is the Chief Operating Officer and a founding...
Jim Finnerty: Delivering Marketing Automation Platforms
Google And Facebook Are Winners Under GDPR
Featured in MediaPost by Bob Gaito
Putting aside any debate about whether governments should legislate consumer privacy, the more pressing question is this: Will a government enforce legislation that unintentionally creates a duopoly? Unfortunately, with the GDPR, the answer seems to be yes.
The Facebook Scandal Isn't Just About Privacy, It's About The Value Of Data
Featured in MediaPost by Bob Gaito
Direct Mail in the Digital Age
4Cite in Direct Marketing Magazine Retail is rapidly changing – we see it all around us. Amazon is venturing into brick and mortar stores. Big boxes are wading deeper into e-commerce. Online retailers are mailing print catalogs. It seems like everywhere, brands are rethinking their business...
CEO Bob Gaito MarTech Series Interview
I am one of the company’s co-founders and have served as CEO since its...
Amazon:The Slayer of the Way We Used to Shop
Internet Retailer opinion piece by Bob Gaito
How merging in store and online shopping data, as Amazon will be able to do after buying Whole Foods, will drive sales and change the way we shop forever.
CEO Bob Gaito in Chain Store Age: Amazon’s Biggest Bite Yet In-Store Shopper Data
Today’s Amazon is sometimes blamed for the demise of multiple retailers. So, it’s interesting that the company has offered to pay $13.7 billion for Whole Foods Market and its brick-and-mortar footprint of more than 460 stores.