Jim Finnerty: Delivering Marketing Automation Platforms

Posted by Wendy Troncone on June 19, 2019

Innovating with an eye on business goals is the mark of a successful entrepreneur. CIO Look recognizes innovative entrepreneurs who make an impact in their field, and Jim Finnerty is a pacesetter when it comes to marketing automation platforms. He is the Chief Operating Officer and a founding...

Google And Facebook Are Winners Under GDPR

Posted by Wendy Troncone on June 05, 2018

Featured in MediaPost by Bob Gaito

Putting aside any debate about whether governments should legislate consumer privacy, the more pressing question is this: Will a government enforce legislation that unintentionally creates a duopoly? Unfortunately, with the GDPR, the answer seems to be yes.

The Facebook Scandal Isn't Just About Privacy, It's About The Value Of Data

Posted by Wendy Troncone on April 06, 2018

Featured in MediaPost by Bob Gaito

Direct Mail in the Digital Age

Posted by Wendy Troncone on September 25, 2017

4Cite in Direct Marketing Magazine  Retail is rapidly changing – we see it all around us.  Amazon is venturing into brick and mortar stores.  Big boxes are wading deeper into e-commerce.  Online retailers are mailing print catalogs.  It seems like everywhere, brands are rethinking their business...

CEO Bob Gaito MarTech Series Interview

Posted by Wendy Troncone on August 28, 2017
Bob Gaito, CEO at 4Cite Marketing
On Marketing Technology
MTS:  Tell us about your role and how you got here? (What inspired you to be a part of a Marketing Automation company?)

I am one of the company’s co-founders and have served as CEO since its...

Amazon:The Slayer of the Way We Used to Shop

Posted by Wendy Troncone on July 19, 2017

Internet Retailer opinion piece by Bob Gaito

How merging in store and online shopping data, as Amazon will be able to do after buying Whole Foods, will drive sales and change the way we shop forever.

Amazon is known for its commitment to providing an exceptional customer experience. People who...

CEO Bob Gaito in Chain Store Age: Amazon’s Biggest Bite Yet In-Store Shopper Data

Posted by Wendy Troncone on July 06, 2017

Today’s Amazon is sometimes blamed for the demise of multiple retailers. So, it’s interesting that the company has offered to pay $13.7 billion for Whole Foods Market and its brick-and-mortar footprint of more than 460 stores.