Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere.
Many marketers struggle to identify consumers as they shop in various channels and on a variety of devices. A universal identifier for each shopper is the crucial missing piece that can establish identity and enable personalization.
Direct marketing has come a long way since physical mail...
Commentary by 4Cite CEO Bob Gaito
Direct marketing has come a long way since physical mail addressed to “Resident” was state of the art. But while marketers have achieved an increasingly high level of sophistication, the problem of identity remains.