Not All Product Recommendations Are Created Equal

Posted by Wendy Troncone on July 25, 2019

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere.

Establishing a shopper's identity is critical to personalization

Posted by Wendy Troncone on April 11, 2019
Many marketers struggle to identify consumers as they shop in various channels and on a variety of devices. A universal identifier for each shopper is the crucial missing piece that can establish identity and enable personalization.

Direct marketing has come a long way since physical mail...

The High Stakes of Identity

Posted by Wendy Troncone on April 10, 2019

Commentary by 4Cite CEO Bob Gaito

Direct marketing has come a long way since physical mail addressed to “Resident” was state of the art. But while marketers have achieved an increasingly high level of sophistication, the problem of identity remains.