The Hot New Channel for Reaching Real People: Email

Posted by Wendy Troncone on January 22, 2019

Featured in The Wall Street Journal by Christopher Mims

Kids think it’s fussy and archaic, but for brands, creators and businesses of every kind the emerging medium of choice to reach audiences is the only guaranteed-delivery option the internet has left: email.

Consumer email services have been...

Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right

Posted by Wendy Troncone on January 03, 2019

Featured in MarketingProfs by Bob Gaito

Bluefly Boosts Email Revenue 11%, Site Visitor Identification 50% With Targeted Marketing

Posted by Wendy Troncone on November 08, 2018

Featured in Retail TouchPoints by Glenn Taylor

Branding itself as a highly curated fashion marketplace for the style-obsessed shopper, e-Commerce retailer Bluefly hosts more than 3,000 luxury brands across three online stores: B. luxe, B. Timeless and B. trendy. With a fast-growing product...

4Cite Named Best Place to Work

Posted by Wendy Troncone on October 25, 2018

Albany, New York, Oct. 25, 2018 - 4Cite, a people-based identification and insights services provider, today announced that the company has been selected as one of Albany Business Journal’s Best Places to Work.

More than 165 companies submitted nominations to be considered as a Best Place to...

Is Your Email Service Provider What You Think It Is?

Posted by Wendy Troncone on October 22, 2018

Featured in Retail Info Systems by Bob Gaito

Every company needs an email service provider (ESP).  But if you think that having one means you’ve solved your email marketing program, think again.

The reason?  ESPs struggle when it comes to identifying website visitors when they’re not logged in...

Biggest Tech Trend for eCommerce in 2019: People-Based Identity

Posted by Wendy Troncone on October 22, 2018

Featured in Street Fight by Bob Gaito

People-based marketing is a term used in every corner of the martech landscape, but here’s the rub: People-based marketing requires people-based identity, and not everyone has figured that out yet. They’re starting to, though, and 2019 will be the year when...

Careful, you don’t know where that data has been

Posted by Wendy Troncone on October 18, 2018

Featured in Internet Retailer by Bob Gaito

Consumer data collected from third parties varies drastically in quality, and now is harder to get after Facebook cut off advertisers’ access to such data Oct. 1. Here are some tips on using your own data to create audience profiles and test the...

Consumer Targeting: Using Purchasing Intent to Close the Deal

Posted by Wendy Troncone on October 18, 2018

Featured in MarTech Series by Bob Gaito

Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other retailers scrambling to keep up.  Amazon uses a customer’s actual...

Pacesetters 2018: 10 Fast Rising Retail Executives

Posted by Wendy Troncone on October 16, 2018

Featured in Retail Info Systems by Tim Denman & Jamie Grill-Goodman

Lead. Follow. Or get out of the way!

That famous line has been used by military leaders and politicians for decades to inspire constituents and build organizational unity. It is also a perfect way to view the current...

Dozens of Advertisers Share Strategies for Reducing Facebook CPC

Posted by Wendy Troncone on October 15, 2018

Featured in Databox by Dann Albright

According to our latest report, 63% of the advertisers we polled report a cost-per-click (CPC) of less than $1. Here’s how they’re optimizing their ads, targeting the right audience, and reducing cost.

A couple of weeks ago, we posted a message to LinkedIn...