Every company needs an email service provider (ESP). But if you think that having one means you’ve solved your email marketing program, think again.
The reason? ESPs struggle when it comes to identifying website visitors when they’re not logged in...
People-based marketing is a term used in every corner of the martech landscape, but here’s the rub: People-based marketing requires people-based identity, and not everyone has figured that out yet. They’re starting to, though, and 2019 will be the year when...
Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other retailers scrambling to keep up. Amazon uses a customer’s actual...
Lead. Follow. Or get out of the way!
That famous line has been used by military leaders and politicians for decades to inspire constituents and build organizational unity. It is also a perfect way to view the current...
A couple of weeks ago, we posted a message to LinkedIn...
Learn how Vantage nearly doubled customer identification.
4Cite, the first and only full-service, people-based identification and insights services provider, today announced that 4Cite Senior Vice President of Product Jim Finnerty has been promoted to chief operating officer. “This is an important promotion for our company,” said 4Cite CEO Bob Gaito....
Amazon just hit $1 trillion in market value, reflecting the...
Brand: Annie SelkeHeadquarters: Pittsfield, MassachusettsVendor: 4CiteBottom Line: Lifecycle marketing is helping high-end brands connect with customers at every stage of the purchasing process.
Shoppers have grown more accustomed to buying high-ticket...
4Cite helps companies increase
revenues by identifying more shoppers
and gaining personal consumer insight
that prompts real-time, personalized
offers that influence purchasing and
fosters brand loyalty.