Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other retailers scrambling to keep up. Amazon uses a customer’s actual...
Lead. Follow. Or get out of the way!
That famous line has been used by military leaders and politicians for decades to inspire constituents and build organizational unity. It is also a perfect way to view the current...
According to our latest report, 63% of the advertisers we polled report a cost-per-click (CPC) of less than $1. Here’s how they’re optimizing their ads, targeting the right audience, and reducing cost.
A couple of weeks ago, we posted a message to LinkedIn...
Vantage Deluxe World Travel was conceived to provide a better choice for adult travelers looking for deluxe accommodations and great value.
Learn how Vantage nearly doubled customer identification.
4Cite, the first and only full-service, people-based identification and insights services provider, today announced that 4Cite Senior Vice President of Product Jim Finnerty has been promoted to chief operating officer. “This is an important promotion for our company,” said 4Cite CEO Bob Gaito....
Amazon is an e-commerce powerhouse, but it’s not strong in every area. Here are some of its key weaknesses and a strategy competitors can use to win business away from the e-retail giant.
Amazon just hit $1 trillion in market value, reflecting the...
Brand: Annie SelkeHeadquarters: Pittsfield, MassachusettsVendor: 4CiteBottom Line: Lifecycle marketing is helping high-end brands connect with customers at every stage of the purchasing process.
Shoppers have grown more accustomed to buying high-ticket...
Activation and Cart Abandonment Programs, Shopping Elsewhere Triggered Emails Increase Visitor Identification, Email Collection and Revenue
31% of digital marketers say that shoppers abandon their cart due to friction in the checkout...
