Many marketers struggle to identify consumers as they shop in various channels and on a variety of devices. A universal identifier for each shopper is the crucial missing piece that can establish identity and enable personalization.

Direct marketing has come a long way since physical mail...

Commentary by 4Cite CEO Bob Gaito

Direct marketing has come a long way since physical mail addressed to “Resident” was state of the art. But while marketers have achieved an increasingly high level of sophistication, the problem of identity remains.

We form relationships that focus on the long-term best interests of our clients. As a result, many have been with us since we started back in 2010. Because when it comes to people-based marketing (PBM), there’s a right way to do business that ensures great results — and great relationships — for...

Featured in The Wall Street Journal by Christopher Mims

Kids think it’s fussy and archaic, but for brands, creators and businesses of every kind the emerging medium of choice to reach audiences is the only guaranteed-delivery option the internet has left: email.

Featured in MarketingProfs by Bob Gaito

Featured in Retail TouchPoints by Glenn Taylor

Albany, New York, Oct. 25, 2018 - 4Cite, a people-based identification and insights services provider, today announced that the company has been selected as one of Albany Business Journal’s Best Places to Work.

More than 165 companies submitted nominations to be considered as a Best Place to...

Featured in Retail Info Systems by Bob Gaito

Every company needs an email service provider (ESP).  But if you think that having one means you’ve solved your email marketing program, think again.

The reason?  ESPs struggle when it comes to identifying website visitors when they’re not logged in...

Featured in Street Fight by Bob Gaito

People-based marketing is a term used in every corner of the martech landscape, but here’s the rub: People-based marketing requires people-based identity, and not everyone has figured that out yet. They’re starting to, though, and 2019 will be the year when...

Featured in Internet Retailer by Bob Gaito

Consumer data collected from third parties varies drastically in quality, and now is harder to get after Facebook cut off advertisers’ access to such data Oct. 1. Here are some tips on using your own data to create audience profiles and test the...