Triggered email uses shopping activity, such as a visitor browsing on your website, to automatically send personalized marketing messages. Triggered emails are significantly more effective than “business as usual” emails, with 70% higher open rates and 150% higher click through rates.

Online shopping cart abandonment – when shoppers put items in their shopping cart but leave before completing the purchase – is the bane of online retailers. But it's also a huge opportunity considering that nearly $4 trillion worth of merchandise is expected to be abandoned this year. Nearly 1...

4Cite’s email service provides new kinds of email triggers that “fire” based on your customers’ online shopping activity when they are not on your website.

Why does website visitor identification matter?

Interacting with your customers as individuals is more important than ever. When marketing to digitally savvy consumers, you need to reach them wherever they are with on-time, relevant, custom experiences.