Amazon:The Slayer of the Way We Used to Shop

Posted by Wendy Troncone on July 19, 2017

Internet Retailer opinion piece by Bob Gaito

How merging in store and online shopping data, as Amazon will be able to do after buying Whole Foods, will drive sales and change the way we shop forever.

Amazon is known for its commitment to providing an exceptional customer experience. People who...

CEO Bob Gaito in Chain Store Age: Amazon’s Biggest Bite Yet In-Store Shopper Data

Posted by Wendy Troncone on July 06, 2017

Today’s Amazon is sometimes blamed for the demise of multiple retailers. So, it’s interesting that the company has offered to pay $13.7 billion for Whole Foods Market and its brick-and-mortar footprint of more than 460 stores. 

What is Triggered Email?

Posted by maadmin on July 05, 2017

Triggered email uses shopping activity, such as a visitor browsing on your website, to automatically send personalized marketing messages. Triggered emails are significantly more effective than “business as usual” emails, with 70% higher open rates and 150% higher click through rates.