4Cite, the first and only full-service, people-based identification and insights services provider, today announced that 4Cite Senior Vice President of Product Jim Finnerty has been promoted to chief operating officer. “This is an important promotion for our company,” said 4Cite CEO Bob Gaito. “I'm a strong believer that a workplace with a growth mindset drives bottom line results. Jim’s efforts have helped us develop some of the best products for the retail and travel industries. 4Cite’s continued growth is due to strong industry/consumer dynamics, high client retention, and a growing pipeline of local and national brands."
Currently, Finnerty oversees 4Cite’s core development, third-party technology integration, product design/feature development, system architecture and research and development. In the new role, Finnerty will collaborate with senior executives to align all aspects of the company’s vision, ensuring operations remain rooted in its core values and continued growth. He will be responsible for all product profitability, cross-team integration tools and developing relationships with partners, resellers and vendors.
“4Cite is a market leader recognized for great people and products,” said Finnerty. “Our culture provides a distinct advantage—guiding our employees to collaborate and support one another which enables the company to efficiently and effectively create solutions for our clients. I’m looking forward to my new role and championing our differentiating value.”