Boden Cuts Cart Abandonment 81% With Triggered Email Campaigns

Posted by Wendy Troncone on November 22, 2017

Featuered on Retail Touchpoints written by  Glenn Taylor

Boden, a British apparel retailer, noticed that 70% of shoppers who put merchandise in their bodenusa.com shopping carts abandoned those carts without making a purchase. To make matters worse, the company’s existing triggered email...

Don’t have an identity crisis that undermines your online marketing

Posted by Wendy Troncone on November 17, 2017
It’s easy to personalize offers to website visitors a retailer can identify from past visits. It’s effectively identifying the other site visitors that’s the hard part.

4Cite Launches New Website

Posted by Wendy Troncone on November 14, 2017

Albany, New York, Nov. 14, 2017 - 4Cite, a leading consumer identification and data insights company, today announced the launch of a new, redesigned version of its website, www.4Cite.com. The redesign was initiated to reflect enhanced branding elements as well as to establish the site as an...

How 4Cite is putting the online goods you want in your inbox

Posted by Wendy Troncone on November 09, 2017

4Cite Marketing, an Albany, New York, digital marketing and technology company, is expecting significant growth in 2018 after adding new big box clients and hiring more sales people.

4Cite Signs 34 New Customers

Posted by Wendy Troncone on November 09, 2017

Albany, New York, Nov. 8, 2017 - 4Cite, a leading consumer identification and data insights company, today announced that 34 new companies have signed contracts for the company’s 4Cite Consumer Insights Interaction Hub. Some of the customers on this list include Adorama, Buy Auto Parts, Challah...

4Cite MCMA Wine, Wit and Wisdom

Posted by Wendy Troncone on October 18, 2017

4Cite Craig Belhumeur at MCMA Wine, Wit and Wisdom today.https://vimeo.com/238477263@mediacontentma @4citemarketing

Amazon Features 4Cite RedShift Testimonial

Posted by Wendy Troncone on October 18, 2017
4Cite uses Amazon's Redshift to analyze customer data to determine personalized product recommendations that retailers can offer at the opportune time to influence shoppers’ purchasing. @amazon @4citemarketing  https://aws.amazon.com/redshift/customer-success/

Another Look at Lightbox Displays with Smith & Noble

Posted by Wendy Troncone on October 16, 2017

The global cart abandonment rate for Q1 2017 is 75.6 percent, and unless retargeting is enabled for future websites and social networks these shoppers visit, a retailer's chance of them returning to complete a purchase is slim. When an email address for this shopper is collected and he or she...

To Control their Destiny, Retail Brands Must Control their Data

Posted by Wendy Troncone on October 16, 2017
If the future is selling direct, brands should think carefully about whether or not they will own the direct-to-consumer relationship. Sears just announced it will sell Kenmore appliances on Amazon, sending stocks tumbling for its appliance-selling competitors. Just this summer, Nike also...