On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a Marketing Automation company?) Bob Gaito: I am one of the company’s co-founders and have served as CEO since its inception. Prior to launching 4Cite, our … Read More
July 19, 2017 - Internet Retailer opinion piece by Bob Gaito. How merging in store and online shopping data will drive sales and change the way we shop forever. Amazon is known for its commitment to providing an exceptional customer experience. People who work at the … Read More
July 6, 2017 - Chain Store Age. Today’s Amazon is sometimes blamed for the demise of multiple retailers. So, it’s interesting that the company has offered to pay $13.7 billion for Whole Foods Market and its brick-and-mortar footprint of more than 460 stores. Read More
How smooth is your customer’s journey with your brand? That largely depends on how well you can recognize each customer across multiple devices and email addresses. Read More
Getting customers to engage with marketing emails can be tough. Personalized emails offer tremendous advances over traditional methods, but challenges still abound. For example, when Gmail introduced filtering that presorts emails into a main inbox, social and … Read More
eCommerce giants like Amazon leverage dynamic product recommendations all the time. They use your current shopping activity, shopping history, and the activity/history of others who shopped for similar items to recommend products that are likely to be of interest to … Read More
Powered by 4Cite's advanced web visitor identification technology, LS Direct Marketing (www.lsdirect.com) has launched Boomerang Direct, a valuable new service that merges triggered email technology with direct mail. Using this service, marketers can send website visitors … Read More
With today’s consumers expecting the information and offers they want – when and where they want them – today’s marketers need customer information at their fingertips. To keep your marketing programs responsive, it’s increasingly important to know what your web … Read More
Why does website visitor identification matter? Interacting with your customers as individuals is more important than ever. When marketing to digitally savvy consumers, you need to reach them wherever they are with on-time, relevant, custom experiences. Read More
4Cite’s email service provides new kinds of email triggers that “fire” based on your customers’ online shopping activity when they are not on your website. Read More