Doubling down on first-party identity technology with second acquisition of 2020

Columbia, MD – January 30, 2020 – Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 4Cite will join Merkle, a leading technology-enabled,...

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere.

Innovating with an eye on business goals is the mark of a successful entrepreneur. CIO Look recognizes innovative entrepreneurs who make an impact in their field, and Jim Finnerty is a pacesetter when it comes to marketing automation platforms. He is the Chief Operating Officer and a founding...

Many marketers struggle to identify consumers as they shop in various channels and on a variety of devices. A universal identifier for each shopper is the crucial missing piece that can establish identity and enable personalization.

Direct marketing has come a long way since physical mail...

Commentary by 4Cite CEO Bob Gaito

Direct marketing has come a long way since physical mail addressed to “Resident” was state of the art. But while marketers have achieved an increasingly high level of sophistication, the problem of identity remains.

We form relationships that focus on the long-term best interests of our clients. As a result, many have been with us since we started back in 2010. Because when it comes to people-based marketing (PBM), there’s a right way to do business that ensures great results — and great relationships — for...

Featured in The Wall Street Journal by Christopher Mims

Kids think it’s fussy and archaic, but for brands, creators and businesses of every kind the emerging medium of choice to reach audiences is the only guaranteed-delivery option the internet has left: email.

Featured in MarketingProfs by Bob Gaito

Featured in Retail TouchPoints by Glenn Taylor