Dentsu Aegis Network Acquires 4Cite Marketing to Boost Merkle’s Identity Capability

Posted by Roger Clark on January 30, 2020

Doubling down on first-party identity technology with second acquisition of 2020

Columbia, MD – January 30, 2020 – Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 4Cite will join Merkle, a leading technology-enabled,...

Not All Product Recommendations Are Created Equal

Posted by Wendy Troncone on July 25, 2019

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere.

Jim Finnerty: Delivering Marketing Automation Platforms

Posted by Wendy Troncone on June 19, 2019

Innovating with an eye on business goals is the mark of a successful entrepreneur. CIO Look recognizes innovative entrepreneurs who make an impact in their field, and Jim Finnerty is a pacesetter when it comes to marketing automation platforms. He is the Chief Operating Officer and a founding...

Engaging Shoppers With Relevant, Personalized Messaging Across Multiple Channels

Posted by Wendy Troncone on June 05, 2019
Written by  Bob Gaito, 4Cite, Published in Executive ViewPoints
In surveys across the board, marketers say that personalization is a top priority. When done right, it increases engagement, builds loyalty, and drives sales by delivering messages that align with — and anticipate — what each...

Establishing a shopper's identity is critical to personalization

Posted by Wendy Troncone on April 11, 2019
Many marketers struggle to identify consumers as they shop in various channels and on a variety of devices. A universal identifier for each shopper is the crucial missing piece that can establish identity and enable personalization.

Direct marketing has come a long way since physical mail...

The High Stakes of Identity

Posted by Wendy Troncone on April 10, 2019

Commentary by 4Cite CEO Bob Gaito

Direct marketing has come a long way since physical mail addressed to “Resident” was state of the art. But while marketers have achieved an increasingly high level of sophistication, the problem of identity remains.

6 People-Based Marketing Tips

Posted by Wendy Troncone on February 11, 2019

We form relationships that focus on the long-term best interests of our clients. As a result, many have been with us since we started back in 2010. Because when it comes to people-based marketing (PBM), there’s a right way to do business that ensures great results — and great relationships — for...

The Hot New Channel for Reaching Real People: Email

Posted by Wendy Troncone on January 22, 2019

Featured in The Wall Street Journal by Christopher Mims

Kids think it’s fussy and archaic, but for brands, creators and businesses of every kind the emerging medium of choice to reach audiences is the only guaranteed-delivery option the internet has left: email.

Consumer email services have been...

Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right

Posted by Wendy Troncone on January 03, 2019

Featured in MarketingProfs by Bob Gaito

Bluefly Boosts Email Revenue 11%, Site Visitor Identification 50% With Targeted Marketing

Posted by Wendy Troncone on November 08, 2018

Featured in Retail TouchPoints by Glenn Taylor

Branding itself as a highly curated fashion marketplace for the style-obsessed shopper, e-Commerce retailer Bluefly hosts more than 3,000 luxury brands across three online stores: B. luxe, B. Timeless and B. trendy. With a fast-growing product...