Branding itself as a highly curated fashion marketplace for the style-obsessed shopper, e-Commerce retailer Bluefly hosts more than 3,000 luxury brands across three online stores: B. luxe, B. Timeless and B. trendy. With a fast-growing product...
Albany, New York, Oct. 25, 2018 - 4Cite, a people-based identification and insights services provider, today announced that the company has been selected as one of Albany Business Journal’s Best Places to Work.
More than 165 companies submitted nominations to be considered as a Best Place to...
Every company needs an email service provider (ESP). But if you think that having one means you’ve solved your email marketing program, think again.
The reason? ESPs struggle when it comes to identifying website visitors when they’re not logged in...
People-based marketing is a term used in every corner of the martech landscape, but here’s the rub: People-based marketing requires people-based identity, and not everyone has figured that out yet. They’re starting to, though, and 2019 will be the year when...
Consumer data collected from third parties varies drastically in quality, and now is harder to get after Facebook cut off advertisers’ access to such data Oct. 1. Here are some tips on using your own data to create audience profiles and test the...
Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other retailers scrambling to keep up. Amazon uses a customer’s actual...
Lead. Follow. Or get out of the way!
That famous line has been used by military leaders and politicians for decades to inspire constituents and build organizational unity. It is also a perfect way to view the current...
According to our latest report, 63% of the advertisers we polled report a cost-per-click (CPC) of less than $1. Here’s how they’re optimizing their ads, targeting the right audience, and reducing cost.
A couple of weeks ago, we posted a message to LinkedIn...
Vantage Deluxe World Travel was conceived to provide a better choice for adult travelers looking for deluxe accommodations and great value.
Learn how Vantage nearly doubled customer identification.
4Cite, the first and only full-service, people-based identification and insights services provider, today announced that 4Cite Senior Vice President of Product Jim Finnerty has been promoted to chief operating officer. “This is an important promotion for our company,” said 4Cite CEO Bob Gaito....
