Many marketers struggle to identify consumers as they shop in various channels and on a variety of devices. A universal identifier for each shopper is the crucial missing piece that can establish identity and enable personalization.
Direct marketing has come a long way since physical mail...
Commentary by 4Cite CEO Bob Gaito
Direct marketing has come a long way since physical mail addressed to “Resident” was state of the art. But while marketers have achieved an increasingly high level of sophistication, the problem of identity remains.
We form relationships that focus on the long-term best interests of our clients. As a result, many have been with us since we started back in 2010. Because when it comes to people-based marketing (PBM), there’s a right way to do business that ensures great results — and great relationships — for...
Featured in The Wall Street Journal by Christopher Mims
Kids think it’s fussy and archaic, but for brands, creators and businesses of every kind the emerging medium of choice to reach audiences is the only guaranteed-delivery option the internet has left: email.
Consumer email services have been...
Featured in MarketingProfs by Bob Gaito
Branding itself as a highly curated fashion marketplace for the style-obsessed shopper, e-Commerce retailer Bluefly hosts more than 3,000 luxury brands across three online stores: B. luxe, B. Timeless and B. trendy. With a fast-growing product...
Albany, New York, Oct. 25, 2018 - 4Cite, a people-based identification and insights services provider, today announced that the company has been selected as one of Albany Business Journal’s Best Places to Work.
More than 165 companies submitted nominations to be considered as a Best Place to...
Every company needs an email service provider (ESP). But if you think that having one means you’ve solved your email marketing program, think again.
The reason? ESPs struggle when it comes to identifying website visitors when they’re not logged in...
People-based marketing is a term used in every corner of the martech landscape, but here’s the rub: People-based marketing requires people-based identity, and not everyone has figured that out yet. They’re starting to, though, and 2019 will be the year when...
