How Plow & Hearth Digs Up More From Email Marketing

Posted by Wendy Troncone on February 09, 2018

Featured in Internet Retailer by Katie Evans

A new email technology helps Plow & Hearth win back inactive shoppers.

While home décor retailer Plow & Hearth LLC has collected more than a million customer emails, it only sends marketing messages to several hundred thousand of those addresses,...

Why Top Retailers Are Failing At Triggered Email Technology

Posted by Wendy Troncone on February 08, 2018

 Featured in RIS News  by 4Cite CEO Bob Gaito

Talk about low-hanging fruit. If a shopper on your website puts something in the cart and leaves without making a purchase, getting them to complete the sale often doesn’t take much.  In fact, if you generate a triggered email reminder in the next...

Death of the 3rd Party Cookie

Posted by Wendy Troncone on December 11, 2017

The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as you move from site to site, letting advertisers collect data about your interests and serve you related ads. They differ from first-party cookies because they are placed by an...

The New Way to Know Your Customer: Apparel chain Avenue digs deep to engage online shoppers

Posted by Wendy Troncone on December 04, 2017

Successful retailers have sophisticated marketing relationships with their customers. And the more information the retailers have, the better — the shopping habits of the invisible people who click on their website, when they shop, how often they shop, where else they shop, what they buy, what...

Boden Cuts Cart Abandonment 81% With Triggered Email Campaigns

Posted by Wendy Troncone on November 22, 2017

Featured on Retail Touchpoints written by  Glenn Taylor

Boden, a British apparel retailer, noticed that 70% of shoppers who put merchandise in their bodenusa.com shopping carts abandoned those carts without making a purchase. To make matters worse, the company’s existing triggered email program...

Don’t have an identity crisis that undermines your online marketing

Posted by Wendy Troncone on November 17, 2017
It’s easy to personalize offers to website visitors a retailer can identify from past visits. It’s effectively identifying the other site visitors that’s the hard part.

4Cite Launches New Website

Posted by Wendy Troncone on November 14, 2017

Albany, New York, Nov. 14, 2017 - 4Cite, a leading consumer identification and data insights company, today announced the launch of a new, redesigned version of its website, www.4Cite.com. The redesign was initiated to reflect enhanced branding elements as well as to establish the site as an...

How 4Cite is putting the online goods you want in your inbox

Posted by Wendy Troncone on November 09, 2017

4Cite Marketing, an Albany, New York, digital marketing and technology company, is expecting significant growth in 2018 after adding new big box clients and hiring more sales people.

4Cite Signs 34 New Customers

Posted by Wendy Troncone on November 09, 2017

Albany, New York, Nov. 8, 2017 - 4Cite, a leading consumer identification and data insights company, today announced that 34 new companies have signed contracts for the company’s 4Cite Consumer Insights Interaction Hub. Some of the customers on this list include Adorama, Buy Auto Parts, Challah...