The Facebook Scandal Isn't Just About Privacy, It's About The Value Of Data

Posted by Wendy Troncone on April 06, 2018

Featured in MediaPost by Bob Gaito

4Cite’s Email Platform Helps Digital Brands Secure the Path to Purchase

Posted by Wendy Troncone on March 29, 2018

Featured in Street Fight Magazine by

Consumer identification company 4Cite’s lead product Shopping Elsewhere™ — which triggers emails at the moment when customers are in their inbox or browsing the products of other retailers — increased client revenues by more than 20%, the...

Delivering Sales: Fresh approaches to email marketing are driving shoppers to open, click and buy.

Posted by Wendy Troncone on March 21, 2018

Featured in Internet Retailer by Katie Evans

4Cite Announces Record Growth in 2017

Posted by Wendy Troncone on March 20, 2018

Rapid Adoption of 4Cite Consumer Insights Interaction Hub Secures Company’s Customer Engagement Leadership Position

4Cite Unveils How Shopping Elsewhere Technology Identifies and Re-engages Inactive or Lapsed Customers

Posted by Wendy Troncone on March 19, 2018

Accelerated Growth of 4Cite Data Network Means Personalized, Triggered Emails Have Huge Impact on B2C eCommerce Success, Revenues

How to Create a Seamless Online/Offline Shopping Experience

Posted by Wendy Troncone on March 06, 2018

Featured in Street Fight Magazine by Bob Gaito

What Good is Personalization Without Identity?

Posted by Craig Belhumeur on February 23, 2018

Featured in MarTech Series by Craig Belhumeur

How Plow & Hearth Digs Up More From Email Marketing

Posted by Wendy Troncone on February 09, 2018

Featured in Internet Retailer by Katie Evans

A new email technology helps Plow & Hearth win back inactive shoppers.

While home décor retailer Plow & Hearth LLC has collected more than a million customer emails, it only sends marketing messages to several hundred thousand of those addresses,...

Why Top Retailers Are Failing At Triggered Email Technology

Posted by Wendy Troncone on February 08, 2018

 Featured in RIS News  by 4Cite CEO Bob Gaito

Talk about low-hanging fruit. If a shopper on your website puts something in the cart and leaves without making a purchase, getting them to complete the sale often doesn’t take much.  In fact, if you generate a triggered email reminder in the next...

Death of the 3rd Party Cookie

Posted by Wendy Troncone on December 11, 2017

The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as you move from site to site, letting advertisers collect data about your interests and serve you related ads. They differ from first-party cookies because they are placed by an...