68 Percent of U.S. Market’s 215 Million Online Shoppers are in 4Cite Data Network

Posted by Wendy Troncone on August 07, 2018

Identity Leader Uses Insights and Proprietary Identification Technology to Help Ecommerce Clients Achieve 20+ Percent Lift

Albany, New York and BOSTON, August 7, 2018 - 4Cite, the first and only full-service, people-based identification and insights services provider, today announced at eTail...

Earn an A+ with Back-to-School Email Marketing

Posted by Wendy Troncone on July 24, 2018

Featured in Street Fight Magazine by Bob Gaito

In 2017, as of early August, the average family had completed only 45% of its back-to-school shopping, and 23% of families had not started at all. Retailers, have you optimized your email marketing for back-to-school shopping? If not, it’s not too...

Privacy Regulation: An Opportunity For Growth

Posted by Wendy Troncone on July 20, 2018

Featured in MediaPost by Bob Gaito

On the heels of Europe’s GDPR, the recently passed California Consumer Privacy Act is the strictest privacy law in the country. And, as when California enacted auto emissions standards that were later adopted by the federal government, it could very well become...

The Holy Grail of Connecting With Customers: The Email Address

Posted by Wendy Troncone on June 05, 2018

Featured in Retail Info Systems by Bob Gaito

With the effectiveness and ROI of print media, ads, and batch-and-blast email campaigns in decline, the marketing landscape is shifting away from mass, push-based marketing towards personalized, one-to-one communications with consumers. In a perfect...

Google And Facebook Are Winners Under GDPR

Posted by Wendy Troncone on June 05, 2018

Featured in MediaPost by Bob Gaito

Putting aside any debate about whether governments should legislate consumer privacy, the more pressing question is this: Will a government enforce legislation that unintentionally creates a duopoly? Unfortunately, with the GDPR, the answer seems to be yes.

Shopping Elsewhere™ Adds Precision and Relevance to Your Targeting Campaigns

Posted by Wendy Troncone on May 24, 2018

4Cite CEO Bob Gaito Explains How the Shopping Elsewhere Platform Utilizes Data to Notify Online Merchants When Their Customers Are Actively Shopping

In March at Shop Talk 2018, 4Cite announced that their customers have managed to increase revenues by ~20+ percent because of 4Cite’s proprietary...

4Cite ranks in Albany's Top Tech Startups

Posted by Wendy Troncone on May 08, 2018

Featured in Albany Business Review by Andrew H. Roiter and Todd Kehoe

The term “Tech Valley” was coined in the late ‘90s as a way to describe the Albany, New York, area, highlighting our region’s growing high-tech footprint. Many of those companies are large now, but like the entries in this...

These are Upstate NY's 50 fastest-growing private companies, ranked

Posted by Wendy Troncone on May 08, 2018

Featured in NYup.com by Ben Axelson

The email address is the key to personalized connections with customers

Posted by Wendy Troncone on May 04, 2018

Featured in Internet Retailer by Bob Gaito

Coordinating messaging across channels is an arduous task that becomes more difficult when the messaging is personalized. Email addresses enable truly personalized, omnichannel marketing.

4Cite Announces Q1 Customer Wins

Posted by Wendy Troncone on May 03, 2018

Albany, New York, May 3, 2018 - 4Cite, a leading consumer identification and data insights company, today announced multiple new client wins in the first quarter of this year. Retailers like 32 Bar Blues, True Measure, Bluefly, Amour Vert, UVSkinz, Gump’s, Dripworks and Café Press are utilizing...